Email can be a highly effective way to market your business, but you need to know how to make your messages stand out from the millions of others that are sent every day. In the following article, you will learn how to cut through this barrage of spam and grab people’s attention.
Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Use A/B testing to test subject line variations. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Try different email formats. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try using various formats to figure out which of them gets more responses. Continue to use the method that works best. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Offer your subscribers deals that they can’t find anywhere else, including your main website. Promote special offers on products and services in your emails that are exclusive to your email customer. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Ensuring your emails look nothing like spam will boost their effectiveness.
Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
Making effective use of email to promote your business can be tricky, but it is easier once you know what you are doing. Done properly, email marketing can dramatically boost your visibility. Make good use of the tips and techniques you have learned from this article to bring more customers to your business.