Using social media marketing tools can be a great way to promote your business. You don’t want to waste valuable time trying to figure out the social media sites though, or trying to market your product effectively. In this article, we will discuss some tried and true time saving tips for social media marketing.
Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!
Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.
Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.
Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.
Respond to customer feedback and answer questions in a timely, professional and friendly manner. Check these sites more than once a day to see what is happening on your page. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Don’t forget that your response will be visible to the public.
In this article, we have discussed the importance of time management when marketing within the world of social media. We have also provided some beneficial time saving tips. Use these tips effectively to ensure that you are spending the proper amount of time marketing your business on the social media sites.